Art directors and designers of the Communication team proceed with the study of the brand core-elements, focused to deliver to the Client state-of-the-art:
- CORPORATE IMAGE: the full coordinated design of the business elements:
- Logo: shape, colors, font, for a logo expressed either by graphic or verbal design.
- Letterhead: the business communication tool in the correspondence
- Business cards: from traditional to digital cards to communicate all company and personal data
- Digital signature: the master way to close one email with a branded signature
- Slide design: the slide layout to be used in business presentations or internal documents
- BRAND BOOK: the complete guide illustrating when and how to use the company logo and distinctive signs, including all parameters like sizes, colors/backgrounds, application rules, variants. It is particularly important when the corporate image might be delegated to more design providers, avoiding a disconnected and not consistent communication among all sources, keeping the brand applications to third parties unique and featuring always the same identity. Upon the nature of the company business and the deepening degree of the study, the brand book can be divided into three sections:
- Brand Book - Identity: it is the core of the study, taking into account the logo and its features and positioning rules;
- Brand Book - Display: this analysis shows the application rules of the brand, like its use in advertising displays, banners, and all general communication materials;
- Brand Book - Environment: this study provides the guidelines on how to apply the brand in corporate environments, like offices, stores, etc.
