Jun 14, 2017
A losing strategy? Welcome!
A corporate strategy is a complex set of managerial decisions determining, among many factors, the content of the company proposal, customer targets, marketing policies and brand positioning. And clearly a...
Read article →Jun 11, 2017
Ready to set up the strategy…but what are my competitors?
Thanks to the successful representation of the market in the supplier-producer-distributor-customer chain, management theory has focused on understanding the dynamics of relationships in a rather schematic way, following the path...
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