Gruppo BPC

PROJECT PRESENTATION

Among all business planning documents, the Project Presentation is the right tool to provide an overview of the venture, introducing the reader to the profile of the initiative, the content of the proposed products/services, the actors promoting the business idea, the marketing strategy with the targeted clientele, and eventually, some numbers, in terms of expected turnover, number of customers, etc.

The Project Presentation has usually the following sections:

PROJECT DESCRIPTION (introduction to the venture)
MARKET/COMPETITORS OVERVIEW (market context and trends, competitors profile and positioning)
MARKETING PLAN AND POSITIONING (branding, pricing, products/services mix, targeted customer, sales channels)
FINANCIAL (macro data highlights, like turnover, market share, etc.)
PRESENTATION GOAL (purpose of the document and proposal)

And in term of scope:

MANAGEMENT: -
PRESENTATION: X
EVALUATION: -

Services

PROJECT PRESENTATION

PROJECT PRESENTATION

Services

Planning

Start up

Communication