Gruppo BPC

MARKETING PLAN

While other studies touch often the topic, being at the core of the company action, only through this analysis the entrepreneurs enter the details of the Marketing campaign, either in the strategy level or in the subsequent operating plan. Here, the quality of the assessment requires to back up the theory with data and information collected in the field (through interviews, surveys, etc.), not only to validate the strategy but to create the conditions enabling an effective implementation phase.

To draft a comprehensive Marketing Plan, the entrepreneurs have to focus their analysis on the following topics:

MARKET/COMPETITORS OVERVIEW (market context and trends, competitors profile and positioning)
MARKETING PLAN AND POSITIONING (branding, pricing, products/services mix, targeted customer, communication levers, sales channels, post-sale policies)
IMPLEMENTATION PLAN (marketing team profile, sales and marketing tools preview, campaign actions and timeline)

And in term of scope:

MANAGEMENT: X
PRESENTATION: X
EVALUATION: X

Services

MARKETING PLAN

Services

Planning

Start up

Communication