The Business Plan is a complete process of analysis investigating all business areas of a company, and the output is summarized in a document reporting usually the following sections:
- PROJECT DESCRIPTION (introduction to the venture)
- MARKET/COMPETITORS OVERVIEW (market context and trends, competitors profile and positioning)
- CORPORATE STRATEGY PLAN (mission and vision, value proposition, competitive positioning, marketing plan, organization plan)
- OPERATING PLAN (content features, human resources & organization, production and logistics workflow, marketing campaign)
- FINANCIAL PLAN
- CONCLUSIONS (purpose of the analysis, action plan, proposal)
And in term of scope:
- MANAGEMENT: X
- PRESENTATION: X
- EVALUATION: X
