Excellent Business plan is a text born and developed in the years mixing theory and practice, and its origins come from a work experience at Austin (Texas, USA), where at the end of the 90' I was involved in setting up a new business venture.

The book, which reached the 6th edition, represents for managers and entrepreneurs interested in the business planning matter a concrete guide driving them in launching market analysis, in defining the company strategy and in drafting the operating plan, up to the financial forecasts that might push to the analysis, for those who are experts, of the strategic performance. All along a business planning process applicable to any industry and business field.

The text is addressed to:

• Entrepreneurs - To catch the growth scenarios, the strategic path of the venture, and the market evaluation of the company.
• Managers - To manage the company, to drive the team work, to implement the marketing plan, to draft a complete business financial forecasting.
• Students - To approach the business planning matter, learning how to translate into an organic and thorough document the study of the enterprise and its business development strategy.

For more info, please visit the website (in Italian): http://excellentbusinessplan.com/

Kingsley Antonio Borello