The assessment of the readiness of a company to face the international markets is often confused by the entrepreneurs with the marketability of the proposed products or services. Are they attractive? If the answer is yes, the company moves the action to expand its business abroad. However, the potential of the company proposal in the foreign market is the matter of another step, the assessment of the market factors, provided by our service Market Orientation, clearing if the foreign market represents a real opportunity.
As a matter of fact, before kicking-off the internationalization project, the company must investigate three major business areas able to predict the company readiness to execute this plan successfully.

GruppoBPC Consulting, supported by the International team, helps the entrepreneurs more in detail with the following services:

• PROPOSAL SCALABILITY: By this service, GruppoBPC Consulting and International teams, together, carry out one detailed analysis on the readiness of the company proposal to the International market. In the assessment, many factors are taken into account, like product features, sizes, customizations, packaging, accessories, etc., compared with International benchmarks, foreign customers tastes, local habits and foreign market trends. The final report represents a guideline for an action plan to amend or adapt the Client proposal to be attractive for the international clients;
• MARKETING EFFECTIVENESS: Here, GruppoBPC Consulting checks the Client marketing material in order to assess the company marketing tools ready for the International sales campaign. The website, company profile, catalog, sales terms statements, brochures, social media presence, etc., are some of the examples of the tools carefully assessed in their communication reach (message, language) and design attractiveness (layout, formats, materials);
• OPERATIONS CHECK-UP: Through this service, GruppoBPC Consulting analyzes areas of the company such as the manufacturing capacity, supplying resources, logistic infrastructure, post-sale assistance. The assessment is focused on checking the readiness of the business to the expansion, foreseeing possible roadblocks to solve before missing any International growth opportunity;
• SCALING ALL INCLUSIVE: The master package, grouping all previous services in one. With this mandate, GruppoBPC Consulting team takes care of all process, with the assessment of the scalability of the Client products/services, the analysis of the company marketing tools, and the readiness of the company workflow and organization to be scalable internationally.